Running Your Own Business Made Easy Book and eBook

Reference: 9781907765889

Format

United Kingdom - eBook

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Product description

Running Your Own Business Made Easy: This comprehensive guide to becoming self-employed and setting up and running your own business will provide you with all the advice you need on the practicalities... and the secrets of success. So you have a vision? A new business idea? A dream of becoming self-employed and running your own business? You already can sense the challenges of running your own business and the freedom of being self-employed...BUT just knowing where to start can be so confusing. Running Your Own Business Made Easy has been written by self-employment and business experts to help you. If you have a business idea that you want to put into action, and a dream of going self-employed, this comprehensive guide will provide you with all the advice you need on the realities of setting up and running your own business. Running Your Own Business Made Easy will take you step-by-step through the business-creation process. You'll find out how to apply the reality test to your business ideas from assessing your aptitude and ideas, to finding business funding and making business plans. Next we'll teach you the secrets of business success. Running a business needs marketing and we'll show you the nuts and bolts of marketing, with plenty of real-life business examples. Running a business also requires an understanding of your business accounts and business finance. Running Your Own Business Made Easy will show you how to manage every aspect of your business finances from profit and loss forecasting to sales ledger management. It will also share some of the most successful small UK businesses' finance secrets with you: covering essential business areas such as where to raise capital and how to access Government financial aid. And you can stop worrying about business tax too! You can find details of the amount of tax and insurance your business will have to pay. Running Your Own Business Made Easy is in its fifth edition and has already helped over 20,000 business start-ups to get it right. It's the Self-Employed Business Bible and a bestselling guide to running your own business. Make sure your new business is a success, and live the Self-Employed dream, with Running Your Own Business Made Easy.

About the Author

Roy Hedges was a freelance writer, entrepreneur and consultant. His practical business guides drew on extensive hands-on experience of starting up, buying and selling businesses himself, ranging from retail grocery outlets to garages and property. His career as an entrepreneur peaked when a firm of bankers’ agents that he started grew into a finance company with seven branches, offering trade and consumer finance facilities, before becoming a bank. From this, subsidiary, insurance, property and leasing companies emerged. Later, he was to become one of the founding directors of London Trust Securities and Equilease Commercial Finance Ltd. Roy was also a director of a leading management consultancy and a board member of the leasing subsidiary of a major trade financier and invoice discounter. This fifth edition has been edited by Hugh Williams FCA.

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Technical Specifications

Running Your Own Business Made Easy Contents 1. Is running a business for you?

Self-assessment questionnaire and results
Personal objectives and assessing risk
Seeking a business idea
If your business is specialised
Putting down the right foundations
Turning dreams into realities

2. Will your ideas work?

Field research
Interpreting market information
Knowing who your customers are
Pricing your goods or services
Learning about competitors
Finding your market
Using a market research agency
The nuts and bolts of marketing

3. Promoting and selling your wares

Getting your business noticed
Newspapers and magazines
Radio and TV advertising
Your unique selling point
Point of sale advertising
Direct mail
Writing a sales letter
Brochures
Designing a website
Designing your firm's image
Getting customers to buy
Terms of trade
Looking after existing customers
Every business needs a customer service agenda
Dealing with customer complaints
What about the customer from hell?

4. Do you have sufficient resources?

Operations
Premises
Fire protection
Managing waste
Equipment
Health and safety
Reporting accidents
Stock and suppliers
Key personnel and skill shortages
Training
Getting the most from your resources

5. Recruiting and managing staff

Recruiting employees
Job descriptions
Employment contracts
Conducting staff appraisals
Managing performance
Disciplinary and grievance procedures
Letting people go
Staff handbooks

6. Being in control

Survival income
Cash flow forecasting
Notes on the cash flow forecast
Profit and loss forecasting
Notes on the profit and loss forecast
Understanding book-keeping
Sales ledger management
Summing up your finances
Knowing your business
Data protection

7. Funding your business

How much do you really need?
Where to raise capital
Unconventional financing
What a factor can do for you
What leasing or contract hire can do for you
Finance for the small exporter
Grants and the Small Firms Loan Guarantee scheme
Analysing your business funding

8. Structuring your business plan

Why you need a business plan
Basic ingredients
Constructing your business plan
Mission statements
Practical steps to get you started
Choosing the right name
Business plan digest

9. Tax and other things

Preventing money laundering
Insurance
Compulsory insurance
Non-compulsory insurance
Forms of trading
Help and advice
Time to recollect
Further sources of information
Accounting and credit
Finance
Franchising
General business
Legal
Research

10. Self-employed case studies and sample business plans

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