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BusinessRunning a BusinessRunning Your Own Business Made Easy Book and eBook

Running Your Own Business Made Easy Book and eBook

Reference: 9781907765889
United Kingdom - eBook
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Product description

Running Your Own Business Made Easy: This comprehensive guide to becoming self-employed and setting up and running your own business will provide you with all the advice you need on the practicalities... and the secrets of success. So you have a vision? A new business idea? A dream of becoming self-employed and running your own business? You already can sense the challenges of running your own business and the freedom of being self-employed...BUT just knowing where to start can be so confusing. Running Your Own Business Made Easy has been written by self-employment and business experts to help you. If you have a business idea that you want to put into action, and a dream of going self-employed, this comprehensive guide will provide you with all the advice you need on the realities of setting up and running your own business. Running Your Own Business Made Easy will take you step-by-step through the business-creation process. You'll find out how to apply the reality test to your business ideas from assessing your aptitude and ideas, to finding business funding and making business plans. Next we'll teach you the secrets of business success. Running a business needs marketing and we'll show you the nuts and bolts of marketing, with plenty of real-life business examples. Running a business also requires an understanding of your business accounts and business finance. Running Your Own Business Made Easy will show you how to manage every aspect of your business finances from profit and loss forecasting to sales ledger management. It will also share some of the most successful small UK businesses' finance secrets with you: covering essential business areas such as where to raise capital and how to access Government financial aid. And you can stop worrying about business tax too! You can find details of  the amount of tax and insurance your business will have to pay. Running Your Own Business Made Easy is in its fifth edition and has already helped over 20,000 business start-ups to get it right. It's the Self-Employed Business Bible and a bestselling guide to running your own business. Make sure your new business is a success, and live the Self-Employed dream, with Running Your Own Business Made Easy.

About the Author

Roy Hedges was a freelance writer, entrepreneur and consultant. His practical business guides drew on extensive hands-on experience of starting up, buying and selling businesses himself, ranging from retail grocery outlets to garages and property. His career as an entrepreneur peaked when a firm of bankers’ agents that he started grew into a finance company with seven branches, offering trade and consumer finance facilities, before becoming a bank. From this, subsidiary, insurance, property and leasing companies emerged. Later, he was to become one of the founding directors of London Trust Securities and Equilease Commercial Finance Ltd. Roy was also a director of a leading management consultancy and a board member of the leasing subsidiary of a major trade financier and invoice discounter. This fifth edition has been edited by Hugh Williams FCA.

More Business Books from the 'Made Easy' Range:

Technical Specifications

Running Your Own Business Made Easy Contents 1. Is running a business for you?
  • Self-assessment questionnaire and results
  • Personal objectives and assessing risk
  • Seeking a business idea
  • If your business is specialised
  • Putting down the right foundations
  • Turning dreams into realities
2. Will your ideas work? 
  • Field research
  • Interpreting market information
  • Knowing who your customers are
  • Pricing your goods or services
  • Learning about competitors
  • Finding your market
  • Using a market research agency
  • The nuts and bolts of marketing
3. Promoting and selling your wares 
  • Getting your business noticed
  • Newspapers and magazines
  • Radio and TV advertising
  • Your unique selling point
  • Point of sale advertising
  • Direct mail
  • Writing a sales letter
  • Brochures
  • Designing a website
  • Designing your firm's image
  • Getting customers to buy
  • Terms of trade
  • Looking after existing customers
  • Every business needs a customer service agenda
  • Dealing with customer complaints
  • What about the customer from hell?
4. Do you have sufficient resources?
  • Operations
  • Premises
  • Fire protection
  • Managing waste
  • Equipment
  • Health and safety
  • Reporting accidents
  • Stock and suppliers
  • Key personnel and skill shortages
  • Training
  • Getting the most from your resources
5. Recruiting and managing staff 
  • Recruiting employees
  • Job descriptions
  • Employment contracts
  • Conducting staff appraisals
  • Managing performance
  • Disciplinary and grievance procedures
  • Letting people go
  • Staff handbooks
6. Being in control 
  • Survival income
  • Cash flow forecasting
  • Notes on the cash flow forecast
  • Profit and loss forecasting
  • Notes on the profit and loss forecast
  • Understanding book-keeping
  • Sales ledger management
  • Summing up your finances
  • Knowing your business
  • Data protection
7. Funding your business 
  • How much do you really need?
  • Where to raise capital
  • Unconventional financing
  • What a factor can do for you
  • What leasing or contract hire can do for you
  • Finance for the small exporter
  • Grants and the Small Firms Loan Guarantee scheme
  • Analysing your business funding
8. Structuring your business plan
  • Why you need a business plan
  • Basic ingredients
  • Constructing your business plan
  • Mission statements
  • Practical steps to get you started
  • Choosing the right name
  • Business plan digest
9. Tax and other things 
  • Preventing money laundering
  • Insurance
  • Compulsory insurance
  • Non-compulsory insurance
  • Forms of trading
  • Help and advice
  • Time to recollect
  • Further sources of information
  • Accounting and credit
  • Finance
  • Franchising
  • General business
  • Legal
  • Research
10. Self-employed case studies and sample business plans


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