All businesses and organisations benefit from generating public relations activity, be it with customers or other target audiences; and all need to prepare for fire-fighting when things go wrong.

Effective PR Made Easy divulges the workings of the media and its relationship with PR. It details the best way to attain media interest in one's company for the right reasons and how to use the various forms of media: print, radio, television, Internet and news agencies.

He gives practical advice on how to write a press release and organise media facilities and press conferences. He also guides you on how to best present your company's image, how to communicate properly with politicians and what to do at times of crisis.

From his vast experience, the author discusses the pitfalls that can frequently occur and draws on real-life examples of PR gaffes and successes to explain how to get the right kind of publicity.

1. The value of communication
2. News
3. The print media
4. Television
5. Radio
6. The internet
7. News agencies
8. Creating a PR strategy
9. Press releases
10. Press conferences
11. Your public face
12. Choosing a PR consultancy
13. Lobbying: Communicating with politicians
14. Crisis management