Often it's the small things that get a business noticed, and create a lasting impression and worthy reputation.

Turgid business tomes abound. But as an alternative, Hugh Williams, award-winning chartered accountant and business adviser, offers a personal approach to simple ways in which a small business can win over customers and grow, without working that much harder.

"I would just like to thank you for a refreshing and enjoyable read."  EC, Oxfordshire

"... if there was an award for 'Most Practical, Constructive, Down-to-Earth Book for Small Businesses', this book ought to win it!"  Anthony Haynes, The Professional and Higher Partnership

"There's some excellent advice in it ... it's brilliant."  Mark Lee, Professional & Corporate Developer

About the Author

The author, Hugh Williams, was educated at Eton and qualified as a Chartered Accountant in 1970. He started his own practice H M Williams Chartered Accountants in 1973 and their clients range from individuals to multi-million-pound organisations. He has held positions on the committee of the Tax Faculty of the Institute of Chartered Accountants and has also addressed the Tax Faculty Conference on tax practice management.

101 business tips including:

1. Advertising
2. Audits
3. Business plans
4. Client surveys
5. Dealing with complaints
6. Consumer awareness guides
7. Guarantees
8. Key Performance Indicators
9. Marketing
10. Promotional mailings
11. Quotes
12. Seminars
13. Vision statements
14. Working with the press
15. Writing small print