Prime London locations remain in high demand

For sale boards are not staying up for long in traditionally popular areas of London such as Kensington and Chelsea, an expert has revealed.

Investors are still keen to snap up properties in these areas, with location the main reason for their popularity, noted chief executive officer of London Central Portfolio Naomi Heaton.

"Properties will need to be immaculately presented, close to the amenities that London Central has to offer and with excellent transport links to the tenants' place of work, be that the City or Canary Wharf," she explained.

Couples who choose to rent in these areas, on the other hand, are generally wealthy and doing well in their careers and are likely to have high standards of what they expect from a property, Ms Heaton added.

Anna-Marie DeSouza, editor at Build It, recently suggested that investing in property is a fairly safe move at the moment, especially when carrying out improvements on an existing home.

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Published on: May 19, 2011

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