Give your property a USP to attract new tenants
by Sarah Ashcroft
Landlords need to get used to technology in order to attract tenants in the modern era.
As people rely on the internet for more and more aspects of their lives, it makes sense that people will look for their next property online too.
Even private landlords who have organised tenancy agreements
and other documentation themselves instead of with a letting agent need to devise ways to get the exposure they need.
In addition to this, advertisements need to have pictures, as most people will want to have a virtual look around the property before they even enquire. To this end, including a floorplan is also recommended, even if it is normally considered less important for a rental instead of a sale.
"My analogy would be that if you're buying an item on ebay and it doesn't have photos on there you aren’t going to enquire, you just move to the next one down. Same with rentals," explained James Davis, chief executive officer of Upad.
He also stressed the importance of speedy enquiry responses due to the current instant gratification culture.
Tenants looking for a new property will enquire over the weekend, and it is imperative to respond in order to organise a viewing as soon as possible.
"Don’t wait until the following day because by that time they have organised three or four other viewings and you are out of the picture. You need to be fast and respond to enquiries straight away," he warned.
Mr Davis also recommended having some unique selling points to make your property stand out from others on the market.
Things like throwing in a cleaner for students or busy professional, or including Wi-Fi in the deal can make all the difference and will not cost the earth. These things are often vital but can be a huge hassle for tenants to organise every time they move house.
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Published on: July 25, 2012
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