Tessa Shepperson, a solicitor specialising in landlord and tenancy work and author of Lawpack's 'The Complete Guide to Residential Letting', discusses the most common methods of finding potential tenants.
Advertising online is probably now the most important method of advertising rental properties. It's a particularly good way of advertising properties to students (e.g. www.accommodationforstudents.com).
Landlords’ associations also often have websites where members can advertise their properties, or if you are a large landlord, you could consider setting up your own website.
You should choose the paper most likely to be read by your target class of tenant. Usually this will be the local paper.
Most local papers will have a particular day in the week when local property is advertised, and may have a property supplement.
Sometimes a different paper may be appropriate. For example, holiday cottages are often advertised in the Sunday papers or in glossy magazines.
If your tenants generally come from a particular large company in your area, they may have an in-house journal where you can advertise.
This can be a cheap way of advertising a property if you're looking for a local tenant. Most newsagent shops offer this service.
Perhaps the best example of this is university notice boards, if you wish to advertise properties for students.
Be warned, however, that many student unions will only allow landlords who meet certain (often stringent) quality standards to advertise.
Local businesses may, if you provide accommodation regularly for their staff, allow you to put a card on their notice board.
Published on: March 28, 2012