Creativity and risk-taking 'key to success'

Entrepreneurs setting up their own businesses may be interested to hear that creativity and risk-taking as key ingredients' for success.

According to a survey of university graduates by business insurance company Hiscox, these characteristics are more important than academic qualifications.

Just one per cent of those questioned said qualifications were the most important factor when setting up a business.

By contrast, four out of ten said creative thinking is a key attribute, while a similar number cited the abilty to network.

The research showed that London is the most popular city in which to start a business, with 40 per cent of students considering such a move, compared to 16 per cent in Manchester and just nine per cent in Birmingham.

John Heaney, small business expert at Hiscox, said: "It's clear that the cities surveyed are full of enterprising students optimistic about their future careers in business, which is great for the future of UK entrepreneurship."

Posted by Christopher Evans

Published on: September 29, 2010

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