Firms advised to adopt unified communications

Companies have been advised to adopt a unified communications (UC) strategy to help them run their business.

UC benefits small businesses by cutting travel costs through the use of web-based applications including video conferencing and instant messaging, according to IT Pro.

It also allows them to recruit more home workers based outside of the city, said Hugo Harber, director of convergence and network strategy at Star.

An added benefit of this is that an area further afield could have cheaper salary expectations from workers.

"Phones, email, shared desktops, and web meetings can offer high levels of flexible working," Mr Harber explained.

The expert added: "Conferencing and collaboration – The key resource in your business is your people; their ability to interact internally and externally with customers and partners is directly linked to their value creation.

"By providing integrated conferencing and collaboration tools you can reduce the need to travel and increase productivity."

A report by Frost & Sullivan has claimed that web conferencing services in Europe grew by 19.3 per cent in 2009 and this figure is expected to grow.

Posted by Morag Lyall

Published on: June 21, 2010

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