Consumers 'unaware of terms and conditions'

Shoppers in the UK are unknowledgeable about their consumer rights, new research has revealed.

This could mean that it is a good idea for businesses to specify terms and conditions in contracts so they suit the business' interests, as well as clarify consumers' rights.

The report from the Trading Standards Institute found that nearly a third (29.6 per cent) of shoppers felt awkward about returning goods to shops.

Just over one in ten (15 per cent) do not know what rights they have. Small online retailers could have particular difficulties when dealing with consumers, as there was even less clarity about basic online shopping terms and conditions.

Many consumers were confused about the seven-day cooling off period, which is only applicable to internet shopping and not to brick-and-mortar store purchases.

Younger respondents aged between 18 to 24 years old were more aware of their rights, with almost three-quarters knowing about the cooling off period.

This is in comparison to under two-thirds (61 per cent) of those aged between 35 and 44 years old.

Published on: January 5, 2011

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