You can’t just say whatever you like in a job advert because you could find yourself breaking discrimination laws. Job adverts will be illegal if they discourage a certain group of people from applying. For example:
This is gender bias because the word ‘man’ excludes women. In this case it would be much better to say ‘salesperson’ or make it very clear in the advert that both men and women can apply.
Another example of discrimination in an advert is:
‘Single professional sought...’
This is illegal because it discriminates against married people.
Employers should bear in mind the following list when wording their job advert:
Now you know what you should avoid putting in an advert. But what sort of things can you put in?
It’s important to have a written job description. You can use this to specify the most important duties and requirements of the post and use it to form the basis of your advert. The advert should include:
It's possible to legally discriminate in a job advert, if it’s a requirement of the job that the applicant is from a certain group; for example, only over 18s can sell alcohol.
You should consider including in your advert a statement of commitment to equal opportunities. This will show that you welcome applicants from all sections of the community.
If you want more in-depth expert information - from an employment lawyer - on how to employ someone, then read our guide Employment Law Made Easy. Packed with tips and expert advice on complying with employment legislation.
Published on: December 19, 2012