This article from Lawpack's Sell your own Home Kit discusses advertising your house or flat in local, national and specialist newspapers.
Your local newspaper
Many local newspapers now have weekly property supplements which include property advertising from estate agents and private buyers. This is likely to be the cheapest form of advertising and if you think your home will sell to a local buyer, it is probably the most effective. Advertisements which include pictures are more expensive but are worth the extra expense.Ask for details of how much it will cost to run a two- or three-week campaign.
A regional newspaper
In some areas of the country, the regional daily newspaper has a very strong presence, and many of these now have weekly property supplements which include good quality editorial coverage. For example, Birmingham has the
Birmingham Post (tel: 0121 233 0555), Bristol the Western Mail (tel: 029 2022 3333), Glasgow The Herald (tel: 0141 302 7000), Liverpool the Liverpool Echo (tel: 0151 227 2000) and London the Evening Standard (tel: 020 7938 3838).
A national newspaper
Like local and regional newspapers, many national newspapers now have wellresourced property supplements which take private property advertisements. The best known is the Sunday Times (tel: 020 7481 4000) but it is also the most expensive.
Loot
Loot is an advertising newspaper famous for its free advertisements and is bought by bargain hunters who love to browse its small classified ads. It has editions covering London, most of the home counties, Manchester and Liverpool. It also advertises properties for sale but this is not a free service.
Daltons Weekly
Daltons Weekly and its associated website www.daltonsproperty.com has a thriving property advertisement section.
Specialist newspapers and magazines
If your property has specialist interest think of placing an advertisement in a newspaper or magazine read by people who share your interest. For example, if your house has stables, try a riding magazine. Or perhaps your house has a particularly beautiful garden and you are keen to sell to someone who will carry on the gardening tradition - a small advertisement in one of the top gardening magazines might be effective.
1 April, 2005